Registration of a company name is one of the important preliminary steps an entrepreneur has to undertake before establishing a business in Dubai. The city offers a friendly business climate, combined with its strategic location and highly developed infrastructure, making it one of the prime business hubs. One has to follow some guidelines and steps to enable running a business name through the registration system. This article will further define what to do for the registration of your company’s name in Dubai.
Benefits of Choosing the Right Business Name
- Company Name Selection: This should not be just a formal process but should, to a great extent, reflect the personality of your brand.
- Business Success: A well-selected name can make a big difference in business success.
- Customer Attraction: The right name attracts customers and conveys the correct business information.
Key Considerations for Choosing a Company Name
After identifying the Nature of Your Business Activity and the company’s legal structure, it’s time to decide on a catchy name for your company. Here are some considerations:
- Check Availability: You should research to make sure that the chosen name for the company isn’t in use by another company. This is done through Dubai’s Department of Economic Development (DED) or the concerned Free Zone authority. The trade name and trademark need to be approved by the Department of Economic Development and the Ministry of Economy.
- Clarity and Relevance: Select a name that exclusively relates to the nature of your business activities and your valued customers. Choose a name that is simple, straightforward, clear when spoken, and easy for everyone to remember. The trade name must have as its suffix an abbreviation of the legal structure of the company (ex: LLC, PJSC, etc.).
- Not Any Offensive Name: The trade name should be among the proper names which would not include obscene words and should not be among the names that offend modesty and contradict public decency. Further, it should not contain any of the names of countries, capitals, or governments, except under approval by the embassy of that country.
- Language: The official language in the UAE is Arabic, but some English names are equally considered and accepted for wider reach.
Procedure for Registering a Company Name in Dubai
Most business entities will register a trade name as a usual practice, but many UAE residents do not know the specifics of the matter. You can apply for a trade name through the Department of Economic Development (DED) of the chosen emirate (e.g. Dubai’s DED) on its website or smart application, or personally.
Selection of Trade Name:
Choose a trade name that will associate with your brand. Ensure the trade name follows the DED rules and regulations. If the DED finds the name not viable according to the regulations, it holds the right to cancel the name.
Check the Availability of a Trading Name:
This step is basically searching for an acceptable trade name. When the name is chosen, check whether such a name is available with DED personally or through its web portal, as many trade names are already in use by various business concerns.
Reserve the Trade Name in UAE:
After following the DED trade name guidelines and verifying the availability of the name, the trade name can easily be reserved. If the trade name is not reserved in advance, another business may take that trade name, which will create problems. The initial step of obtaining the license, the name reservation, can be done via DED. Your name will be reserved after verification from the DED.
UAE Trade Name Reservation Payment:
You must pay for your trade name reservation processing. It is at the last stage on this list because you will not have a certificate without a trade name that abides by the DED trade name guidelines. Your payment will be confirmed within 72 hours. The validity of the trade name is only six months, and if need be, you can reserve it again.
How to Get Registered Easily
- Research Properly: Understand the business environment in Dubai. Give your business a proper name that describes its economic activities.
- Consult Experts: Contact business setup experts or legal advisors who can help you comply with every regulation.
- Be Prepared: Have all the needed documents and information ready when you start registration to save time.
- Be Updated: Be informed about notifications regarding any rule changes or procedures relating to the registration of a company name in Dubai.
Common Mistakes to Avoid
- No Research into Trade Name Guidelines: The selected name must fulfill all the guidelines on trade names, or else it will most probably be rejected by the DED.
- Incomplete Submissions: All necessary documents should be completed to avoid delays in processing.
- Delay in the Registration Procedure: The registration should be started early so that all deadlines are met without a last-minute rush.
Conclusion
Registering your business by the appropriate name is a critical step in Dubai. Proper completion of all the above steps and adherence to all requirements would complete the process smoothly. Proper planning and knowledge about the requirements of trade name registration can save your firm from predictable losses and make it closer to success.
How Farahat & Co. Can Help
Registering your company name may not be an easy process. Consult Farahat & Co., where you are guaranteed the best advice on registration and assured of complying with all relevant regulations while avoiding headaches from the procedure. Farahat & Co. professionals will take care of availability checks, necessary document compilation, and approvals. Ease the process of company name registration in Dubai today so you can focus on corporate expansion.
